Aleksandar Zarapchiev is a dedicated advocate for mountain culture in Macedonia. He is the co-founder and director of the Eho Mountain Film Festival and a member of the International Alliance for Mountain Film. With 20 years of experience as an alpinist, he serves as President of the Macedonian Alpine Federation and is an instructor promoting mountain safety and education. Professionally, he works at Mageta TV within Makedonski Telekom, specializing in copyright and content rights. His work connects media, education, and the outdoors, highlighting the power of film in sharing mountain stories.